Privacy Policy

Last Updated: 2/6/2025

Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit or make a purchase from our website www.AnchorBullion.com (the “Site”). Please read this policy carefully, and contact us if you have any questions or concerns.

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through our Site, emails, or other electronic communications related to our business. By accessing or using our Site, you agree to be bound by the terms and conditions of this Privacy Policy. If you do not agree, please discontinue use of our Site immediately.

2. Information We Collect

2.1 Personal Information You Provide

We may collect the following types of personal information you choose to provide when you:

• Create an account: Name, email address, password, phone number, mailing/billing address.
• Make a purchase: Payment information (e.g., credit card details, billing address), shipping address, and any other information necessary to process your order.
• Contact Customer Service or submit inquiries: Email address, phone number, and any other personal information you voluntarily provide.
• Sign up for newsletters or marketing communications: Name, email address, and marketing preferences.

2.2 Information Automatically Collected

When you visit or interact with our Site, we may automatically collect certain information about your device or usage through technologies such as cookies, log files, and web beacons. This can include:

• IP address
• Browser type
• Operating system
• Pages viewed and time spent on pages
• Links clicked
• Referring/exit pages

2.3 Information from Third Parties

We may receive additional information about you from third parties, such as payment processors or analytics providers, to help us improve our service, prevent fraud, and enhance our marketing efforts.

3. How We Use Your Information

We use the information we collect for a variety of purposes, including to:

1. Process and fulfill orders: Handle shipping, returns, refunds, and other related transactions.
2. Communicate with you: Provide customer service, updates on orders, respond to inquiries, and send administrative notices.
3. Send marketing communications: Inform you about promotions, special offers, or product updates (where permitted by law).
4. Personalize your experience: Customize content, product offerings, and advertisements.
5. Improve our Site and services: Conduct analytics on how users interact with our Site to enhance performance, layout, and functionality.
6. Maintain safety and security: Detect, prevent, and address fraud, intellectual property infringement, or other illegal activities.
7. Comply with legal obligations: Cooperate with legal investigations, enforce our Terms and Conditions, or protect our rights.

4. How We Share Your Information

We do not sell or rent your personal information to third parties. However, we may disclose your personal information in the following circumstances:

1. Service Providers: We share information with vendors and contractors who provide services on our behalf (e.g., payment processors, shipping companies, marketing agencies, IT support). These parties are authorized to use your personal information only as necessary to provide services to us.
2. Business Transactions: If we are involved in a merger, acquisition, financing, due diligence, restructuring, or sale of all or a portion of our assets, your personal information may be transferred or disclosed as part of that transaction.
3. Legal Compliance and Protection: We may share personal information when required to do so by law or in good faith belief that such action is necessary to comply with legal processes, protect our rights, investigate fraud, or respond to government requests.
4. Consent: We may share information for other purposes with your express consent.

5. Cookies and Other Tracking Technologies

5.1 What Are Cookies?

Cookies are small data files placed on your device when you visit a website. They help us recognize you, remember your preferences, and improve your user experience.

5.2 Types of Cookies We Use

• Essential Cookies: These are necessary for the Site’s functionality (e.g., keeping items in your cart).
• Analytics Cookies: These help us understand how users interact with our Site, so we can improve performance and user experience.
• Advertising Cookies: These allow us to deliver targeted advertisements based on your browsing activities and interests.

5.3 Managing Cookies

You can control or delete cookies within your browser settings. If you choose to reject or remove cookies, certain parts of our Site may not function properly.

6. Third-Party Services and Links

Our Site may include links to third-party websites or services that we do not operate or control. This Privacy Policy does not apply to those third-party websites or services. We encourage you to review the privacy policies and practices of any linked websites before providing any personal information.

7. Security Measures

We use industry-standard security measures, including encryption (e.g., SSL/TLS) and secure data storage, to protect your personal information. While we strive to protect your data, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. International Data Transfers

Depending on where you are located, your information may be transferred to, and processed in, countries other than the country in which you reside. These countries may have data protection laws different from your jurisdiction. By using our Site, you consent to the transfer of your personal information in accordance with this Privacy Policy and applicable data protection laws.

9. Your Choices and Rights

9.1 Marketing Communications

You can opt out of receiving marketing emails by following the unsubscribe link in each communication or by contacting us directly. Please note that you may still receive transactional or administrative emails related to your account or orders.

9.2 Access and Update Information

You may access, update, or correct certain account information at any time by logging into your account or contacting us. If you need assistance correcting or updating your personal information, please contact our customer service.

9.3 Do Not Track

Some browsers have a “Do Not Track” feature. Our Site may not respond to Do Not Track signals. However, you can manage cookies and other tracking technologies through your browser settings as described above.

9.4 California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) or other applicable state legislation. For more information, please contact us using the details provided below.

10. Children’s Privacy

Our Site is not directed to children under 13 (or other age as required by local law), and we do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us immediately, and we will endeavor to delete such information promptly.

11. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. The criteria we use to determine retention periods include our relationship with you, the necessity of information for legal obligations, or our legitimate business interests.

12. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Any changes will be effective when we post the updated Privacy Policy on our Site. We encourage you to review this Privacy Policy periodically to stay informed about our data practices.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

• Email: Info@AnchorBullion.com
• Phone: 888-643-4401
• Address: Anchor Bullion1021 E LincolnwayUnit #589Cheyenne, WY 82001

We will respond to your requests or inquiries promptly and work to address any concerns you may have.

Thank you for visiting AnchorBullion.com and trusting us with your personal information.